Creative Director

Fred’s a visionary who keeps both feet on the ground, unlike he did back when he was an Olympic swimmer for his native Spain — but that’s a story for another day. You can read more on Fred’s swimming success on the swimming page.

Fred has formal training in the visual arts from American University, and web design from Johns Hopkins University. With a career in the design field that dates back to 1996, his portfolio includes work for corporate giants, boutique firms and everything in between.

As founder and design maven of New Wave Media, Fred balances his twin obsessions for creativity and execution, orchestrating direction and strategy on each project while also pitching in on design.

Fred is hands-down one of the best designers I’ve ever worked with. His superior graphic design skills coupled with his astute knowldege of cutting edge technology make him my go-to designer.

Sara Tobin // Marketing Manager // Hanley Wood